Industrial Designer: Rumored ‘Brick’ Process Doesn’t Add Up (- InftekHosting.Com - Hosted Kerio Email)

The Apple Blogotubes are a-buzz with boffo Interblag bloviating at a rumor from 9to5mac.com that Apple’s rumored “Brick” product was actually a nickname for a new manufacturing process that will use “lasers and jets of water to carve the MacBooks out of a brick of aluminum.” More, it’s a “game-changer;” “totally revolutionary;” “Apple’s biggest innovation [...]

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The Apple Blogotubes are a-buzz with boffo Interblag bloviating at a rumor from 9to5mac.com that Apple’s rumored “Brick” product was actually a nickname for a new manufacturing process that will use “lasers and jets of water to carve the MacBooks out of a brick of aluminum.” More, it’s a “game-changer;” “totally revolutionary;” “Apple’s biggest innovation in a decade.”

…Yeah, maybe not.

As Adam Richardson, an industrial designer at consultancy frog design and CNet blogger, points out, lasers and waterjets have been used in manufacturing for ages — by Apple.

The glowing LED that appears behind a “solid” front face of the MacBooks is apparently achieved with laser-cutting to thin out and partially perforate the wall in that one area.

Richardson also speculates that the existing iPod Shuffle is manufactured using a similar process, and even the MacBook Air has some telltale signs that it draws on really interesting and unusual manufacturing techniques. But would Apple actually carve an entire laptop out of one block of aluminum? And would it save any money?

On such a small product this is do-able. On a large product like a laptop this would typically result in a massive amount of waste (so kiss your green credentials goodbye). And the notion that this is somehow cheaper than stamping thin sheets or molding plastic is completely wrong - it’s much more expensive.

Yeah… no.

I’ve been talking with other industrial designers about this issue, and they all agree that the reasoning behind the current Brick rumor doesn’t add up. One friend of mine guessed it would add up to $50 in manufacturing costs and might not be any stronger or lighter than more traditional manufacturing approaches.

Does Apple have a game-changing laptop in the wings that will reinvent the MacBook and MacBook Pro design language? For their sake, they’d better. Will it be milled from a single block of aluminum? Not in this lifetime.

Matter/Anti-Matter

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The Oscar-winning actress looks great, even with no makeup, unmatched sweats and tangled up in the cord of her iPod touch. Got to wonder about that book she’s lugging titled “Diagnosis and Treatment for Multiple Personality Disorder.” Maybe it’s for new part, or maybe for juggling the life of a star-mom-perfume maker…. Next time she might [...]

The Oscar-winning actress looks great, even with no makeup, unmatched sweats and tangled up in the cord of her iPod touch.
Got to wonder about that book she’s lugging titled “Diagnosis and Treatment for Multiple Personality Disorder.” Maybe it’s for new part, or maybe for juggling the life of a star-mom-perfume maker….

Next time she might try going for cover under an iPhone.

Via Celeb Slam

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Google’s 2001 retro-search tool has provided endless amusement over the past few weeks. None so much as the image at right, which is the “iPhone 2,” released by InfoTech in mid-1999 and reviewed on StreetTech by Gareth Branwyn. And yes, it was a comical Internet landline phone, featuring full QWERTY keyboard. Like today’s iPhone 3G, it [...]

Google’s 2001 retro-search tool has provided endless amusement over the past few weeks. None so much as the image at right, which is the “iPhone 2,” released by InfoTech in mid-1999 and reviewed on StreetTech by Gareth Branwyn.

And yes, it was a comical Internet landline phone, featuring full QWERTY keyboard. Like today’s iPhone 3G, it featured a touchscreen, Internet access, e-mail, and location-based services. Also like today’s iPhone 3G, it improved on significant shortcomings in its predecessor, by adding a better keyboard, higher data speed, and better speaker-phone sound quality.

And, eeriest of all, it had notable areas that needed improving. There was no “Forward” browser button, no “Find” function, and, hilariously, no Cut, Copy, or Paste features. In many ways, it’s exactly like today’s iPhone. Just, you know, totally janky.

Some things never change, apparently.

Thanks, Jwester!

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